ROI on Product Video Descriptions
Zappos recently did an interview talking about the product videos it has on its website. The most telling component of the interview was, according to Rico Nasol, Content Team Senior Manager, Zappos sells anywhere from 6% to 30% more product on merchandise that is accompanied with a video description.
You can watch the interview here:
Rico Nasol, Content Team Sr. Mgr, Zappos, speaking on Fox Business.
Not all companies are as open with disclosing actual metrics around ROI on new initiatives. If an initiative is successful brands may not want the competition copying and pasting the program. If it is unsuccessful it doesn’t always want that information out in the public.
Zappos has created approximately 8,000 videos and plans on having 50,000 by the end of this year.
