We (EXPO) surveyed over 1,700 Moms and asked them to share insights on how they conduct product research and share information about brands. We looked at specific influences in the purchasing decision process and how that is evolving as social media becomes more embedded into our day to day.

Some of the key findings include Moms telling us where they want to see product information and who they trust – the brand or fellow consumers, where they spread the word (i.e. in person and Facebook).